Marketing News

Ilia Beauty Products Create Underpainting Makeup Trend in Facial Cosmetics

Bronzer, highlighter and foundation are promoted in new natural makeup line.

Embrace the trending underpainting makeup technique to create a naturally sculpted, sun-kissed look with Ilia Beauty. Using Ilia’s best-sellers and latest launches—the Sunshift Cream Bronzer,  Lightshift Cream Highlighter and Skin Rewind Complexion Stick—consumers can achieve a luminous, blended finish perfect for the cooler months. The underpainting technique with Ilia’s multi-purpose formulas, delivers a sculpted look that enhances natural beauty, according to Ilia’s Executive Dir...

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